Chad Wright

Writer and Copywriter

+27 82 361 7517



I'm Chad Wright. I'm a writer, copywriter and creative thinker based in Johannesburg, South Africa. 

Armed with a mostly platonic love for words, I believe in being kind, doing good and telling great stories. I also happen to be a ginger and occasionally the proud owner of a moustache, which is only half as creepy as it sounds.



I graduated from Vega in 2009 with a degree in Creative Brand Communications. 

Subsequently, I've worked as a copywriter and creative thinker at some of South Africa's biggest and smallest communications agencies. These include Ogilvy and Mather, TBWA Hunt Lascaris and Quirk Johannesburg, winning awards and creating memorable advertising campaigns for some of South Africa's top brands, including DStvExclusive BooksCadburyCell CSiemens, Standard Bank, Nissan and many more. 

I've worked on everything from big brand campaigns to radio, activations, television, digital, social media, and art installations. I've also published articles, put on stage productions and have been known to do a mean rendition of "Wrecking-Ball."

Nice things people say about me

He is that rare creature: a creative person who is able to take a communication strategy, understand it and translate it into fresh and relevant creative work...and is generally always the instigator of fun.
— Fran Luckin, ECD Ogilvy and Mather
[On Exclusive Books’ Seeded Bookmarks] Total double whammy. I think it’s the most brilliant idea!
— Jenny Crwys Williams - 702 Ad Feature
[About Bournville] I love this campaign. It draws you in... It’s a very calm, neat and elegant campaign that doesn’t shout at you like so much radio does.
— Alistair King - King James
Yeah he’s alright, I guess.
— Dr B.Schwartz, My Dentist


The Loerie Awards

Bronze:  DStv 'Beads'

Finalist:  Macmillan Publishers 'The Fear - The Last Days of Robert Mugabe.'

Finalist:  Exclusive Books 'Stirrers'

Finalist: Cadbury Bournville 'Mr Fitzpatrick' [in the categories 'Craft Writing', 'Radio', and 'Production']


The New York Clio Awards

Shortlist - Cadbury Bournville 'Mr Fitzpatrick'


Best Ads on TV's - Best Ambient of the Week - Pan Macmillan 'The Fear - The Last Days of Robert Mugabe, by Peter Godwin'


Creative Circle Awards

Second place Ad of the Month - Pan Macmillan 'The Fear - The Last Days of Robert Mugabe, by Peter Godwin'

Second place Ad of the Month -DStv 'Movember'

Second place Ad of the Month - Cadbury Bournville 'Mr Fitzpatrick'


The Pendoring Awards

Silver Pendoring award - Exclusive Books 'Stirrers'


The Best of Ogilvy (worldwide)

In book - Bournville 'Mr Fitzpatrick'


The Roger Garlick Awards

Gold in Innovative Use of Media Space - Exclusive Books 'Stirrers'